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| Mary Morel's books on writing and marketing | |||||
| Write to Govern | |||||
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Senior management and boards need to make decisions based on clear, concise and complete information. With an increasing number of high-profile corporate collapses over the last few years, good-quality reporting is more important than ever.
Write to Govern is about how to write effective senior management reports and board papers that get to the point in plain language. The book covers every aspect of the writing process – planning, writing and proofreading. It also includes advice on templates, using graphs and tables, and how to create a successful PowerPoint presentation. |
Write to Govern is available online for $34.95 plus $8 postage (Au and international).
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| Talk Up Your Business | |||||
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With the help of this book you can identify how to make the most of every occasion to promote and grow your business — you'll learn how to network better, generate new clients by telemarketing, and run your own seminars and presentations.
Talk Up Your Business also shows you how to generate publicity through radio interviews, sponsorships and participation in street festivals. And with practical examples throughout, there's loads of great ideas to get you started. Read a review from The Australian Financial ReviewHome Biz Buzz has a fabulous review See what readers have to say about the book. |
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| Talk Up Your Business is available in bookshops (A$29.95) or you can buy it online.
(A$8 postage)
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| Promote Your Business | |||||
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These days in business it's not enough to be good at what you do. You must also communicate well to retain and gain customers and build your brand. Many marketing and PR tools rely on the written word.
Why pay a professional a fortune when with the help of this book you can do it yourself? In clear, simple language, Promote Your Business. How to write effective marketing material for your small business (Allen & Unwin, 2003) explains how to write your essential marketing tools. It covers every aspect of promotional writing, including websites, brochures, press releases, direct mail and emails. Read what people said about Promote Your Business. |
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| Promote Your Business (A$26.95) is available in bookshops or you can buy it online.
(A$8 postage)
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For more information, contact Mary on 61 2 9365 7711 or mary@themfactor.com.au |
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