'If you are planning to start your own business, and don't have a marketing background, then one of the first things you must do is read Mary Morel's Promote Your Business which explains "How to write effective marketing material for your small business".

Even if you do have a marketing background, as I do, you will find it much harder to market yourself than marketing somebody else's products and services. Mary's book makes it easy to view your market offerings in a dispassionate light, to give you the necessary objectivity to become more effective in your marketing efforts.

Promote Your Business covers every aspect of promoting a business, allowing you to choose the one or two most suited to your type of business – or to your personality.'

Janet Taylor - Janet has a strong marketing background honed over many years of marketing her own computer software. In spite of this background, Janet learnt a lot from reading Mary Morel's Promote Your Business and now regards it as one of the most essential books on her bookshelf.

'I recommend this book as an excellent, concise, easy-to-read summary of what you need to do, and how, to market yourself  and your business. Mary's use of three example companies throughout the book is a great aid to understanding the concepts she  describes, by seeing how they can be put into practice. For me, the book was a good refresher course on techniques that I knew about in the abstract but had never really put into practice. I was motivated to start immediately on improving—and implementing—my marketing plan.'

Jean Weber, Technical Publishing Services
www.jeanweber.com  

Promote Your Business is a terrific book that is both practical and inspiring. It is grounded in common sense and offers plenty of examples to help guide you through almost every marketing scenario. And yet it is much more than just a 'how-to' book. The author clearly cares about her subject and encourages you to think about your business from the inside out. A challenging and refreshingly well written book that leaves other books in this market looking formulaic and stale. I highly recommend it.'

Georgie Vestey, Sydney Talks

'Mary Morel's Promote Your Business book has lots of great ideas for small business owners having a problem with marketing their business. It has helpful hints on how to write effective letters to attract customers and also shows you how to plan your marketing before you get started.'

Serpil Acisulu, Shuttle Bus Services
www.shuttlebusservices.com