The M Factor business writing courses are tailored to meet your organisation's specific writing needs, but a draft outline is below.

Learning outcomes

You will learn how to:

• think before you write
• structure and plan your work
• write appropriately for your audience
• write simply and clearly.

Think before you write
Having a good understanding of your audience and what you want to achieve with your communication will help you write more clearly and concisely. This session uses PACKO, an acronym which stands for purpose, audience, context, key messages and outcome.

Planning and structure
In business writing, you must get to the point straight away to engage your readers. Planning helps you structure your writing for your readers.

Use plain English
Good writing is clear, concise and easy to read. This session provides practical tips on writing effective paragraphs and sentences.

Layout
The visual appearance of your document makes a difference. The use of headings, white space and bullet points can improve the first impression of your work.

How to communicate well with letters and email
This session looks at communicating with letters and emails with an emphasis on using an appropriate tone.

Rewriting, editing and proofreading
Rewriting tightens your copy, editing tidies it up, and proofreading spots inconsistencies and typos you've missed.

Grammar is covered in short blocks at intervals throughout the day. Popular grammar topics are apostrophes and punctuation.

Testimonials from participants

"Well delivered course. Mary's enthusiasm for the topic helped attendees learn material which could be perceived as quite dry."

"It was great. The ability to constantly relate the topics back to my current work was powerful. Definitely worthwhile."

Call or email 61 2 9365 7711 or mary@themfactor.com.au to find out more or book a course — available throughout Australia, New Zealand and Asia Pacific.